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Freelance: Blog2
  • Writer's pictureKristina Radonjic

5 Best App Marketing Techniques



After publishing your application, marketing is the most important phase since it leads to the desired goal- many downloading apps. The more you use different marketing channels, the more chances you have to achieve your goal.


In this text, you will get acquainted with the five most popular Social Media Marketing techniques of app marketing. These are the following:


1) Create your site at your hosting, or try using free hosting. You can put many contents and explanations on it. While making content don't forget to use keywords and description which suits you.


2) After the proper SEO optimization of your app, start promotion on social networks. Start on Facebook, Twitter, Google + and others. Make sure to post many times on all networks, since the purpose is to build awareness about your app. Also, write educative and informative content.

3) Now, the question is how to spread the word if you have zero followers. Maybe you should include the information exchange sites such as AddMeFast.com and Like4like.com. Invest at least 30 minutes daily. Also, you can score points by watching recommended sites, and videos and tracking other people. Then use these points to your advantage - share your posts to get followers.


4) Advertise your app in as many groups as possible with content like your application. For example, find all groups - communities that use word marketing or android. Subscribe to these groups and post your articles. Somewhere, administrators of these groups will delete your article. But in other places, there will be positive comments that can be useful. Look at the profiles of people who posted their articles in these groups. You'll see where and how they advertise their apps, then copy them. When writing an accompanying text, use the # in front of the keyword. For instance, #android. In this way, you give the importance of those words and improve the quality of the article in search engines.




5) Promote the app on the sites which offer to find users for free. The users will download your application, and the site will pay you later for such a service. You can also choose the country to download the app. A price that is lower than 0,1 e per download can be acceptable.


Useful tips:


From time to time create and publish a new version of the application. Upgrade it with new options. Than track how many new users you have. There are also many other tools to help you while selecting other marketing activities. Anyway, you can turn to professional Social Media Marketers:)


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