SEO (Search Engine Optimization) is an area of internet marketing. It deals with resolving the question: "How can my site pop up first when someone on Google searches this or that"? Unlike other marketing disciplines, SEO is wrapped up by secrets. Like some medieval alchemy. If you try to gamble on the internet, you will find many companies presented as SEO experts. They will say: "SEO is a complicated science, we must not reveal secrets".
What does it mean to be the first on Google? When someone (from anywhere on planet Earth) is looking to buy your product, he sees your product first. Most products on the web fail due to the absence of SEO optimisation.
Of course, we have to advocate Link Earning and Content Marketing as well. But many successful websites dominate on search engines owning manually-built links. The role of link building is of great importance for SEO. Without an intentional search for links, marketing opportunities are missing. Ignoring manual link building can be dangerous for Digital Marketing Businesses.
Value of Link Building Links have always been the core of Google's original search algorithm. Google system evaluates links. Links are not created by chance, the building requires human effort. Creating appealing content is very important for digital marketing. But a manual link building is necessary to make such content visible. The reason lies in the fact that links are strong signals in the Google Search Algorithm. This is necessary for a good ranking. So, links bring an entire value-added corpus:
Branding the site through the anchor text Meeting current content with new surfers
More access points to the site
Having live traffic to the site
To make full use of the value, manual treatment of the links is a must. Regardless of how search engines manage their algorithms, links will always be relevant. But Google's algorithm is not primary. The value the links give to the web is what makes them so significant. Links play a key role on the internet because without them navigation would be difficult.
What is Link Building?
Link building is when you offer top-class texts in exchange for a link. It is a guest posting. Yet, it is also a link earning, because you invested time, energy and ultimate knowledge. Smart work and mixing of different methods in link building must be accompanied by quality content for the site. And you should generate a social signal along with an SEO friendly website. All these together represent the SEO success formula.
Comments